Las Vegas is known for its electric energy and non-stop entertainment, but it’s also a hub for businesses looking to connect and grow. If you’re attending a convention at the LVCC or the Venetian Expo, it’s the perfect opportunity to showcase your business and make long-lasting relationships. The problem is, with so many other vendors in attendance, you run the risk of getting lost in the crowd. That’s why it’s so important to offer swag that grabs attention and is actually useful to attendees. Fortunately, we’ve created this ultimate guide to trade show swag made specifically for Las Vegas conventions, so you can make meaningful connections that help your business grow.
Why Offering Quality Swag is Important
Before we get into the type of swag that’s best for Las Vegas conventions, it’s important to understand why offering it is important. You’re not just selling or giving away pointless items; you’re taking advantage of a lucrative marketing opportunity. When you give attendees branded items they find useful and actually use, you’re creating free advertisements for your business. They’re promoting you when they carry their tote bag to the grocery store, wear their hat while running errands, or sport their favorite cozy shirt with your logo. Typically, businesses spend 5 to 10% of their total gross revenue on marketing, which can add up to tens of thousands per month. Imagine how much money you could save and how beneficial it could be to have people promoting your business every day as they go about their routine lives. Of course, the key is offering swag that attendees will want to use so they fall in love with your items. That’s where our guide comes in!
What To Consider When Choosing Swag for a Las Vegas Convention
When choosing which items to offer during a Las Vegas convention, there’s a few factors you’ll want to consider.
- The region – While there are attendees who may travel to Las Vegas for a convention, the majority are relatively local. That means they’re accustomed to the unique desert weather. In Las Vegas, it’s common for temperatures to reach north of 100°F during the day in summer but drop into the 20s at night during the winter. Keeping these fluctuations and the time of year in mind can make your product selection more successful. During the summer months, look for heat-resistant items, while you can offer wearables like beanies or even sweatshirts during winter. Offering region-focused swag is a great way to show attendees you care about attention to detail, a trait they will now connect with your business.
- The turnaround time – Depending on the type of swag you plan to offer, you’ll need to consider the turnaround time when ordering. There are different factors that play a role in how quickly you receive your products, like whether they’re printed or embroidered, if they require laser engraving, or how many items you purchase. Customized swag often takes longer to deliver than generic merchandise, so that’s something you’ll want to keep in mind. Bulk orders can also require longer delivery times, so be sure to plan in advance to ensure your products arrive when you need them.
- Your budget – As with any business, sticking to a budget is the key to maximizing profit. When choosing which swag you want to offer, it’s important to keep your budget in mind. It can be easy to get caught up in all of the exciting product choices, but if you’re not careful, you could end up spending more than you planned on. There’s so many incredible items in all price ranges, so you don’t have to risk going into the red to impress attendees.
- Dimensions and weight – An important factor to keep in mind when considering which items attendees will enjoy is the size and weight of your products. Since many people travel to these conventions, you don’t want to offer anything too big or bulky for them to fit in their suitcase or bag. You also have to keep in mind that they’re walking around the event for hours, so carrying heavy items can be a turn-off. Plus, you don’t have to haul heavy boxes to and from the event yourself. Choosing lightweight swag keeps everyone comfortable and increases the chances that guests will choose your products.
- The size of the event – The final consideration when choosing which type of swag you’ll offer during a Las Vegas convention is how big the event will be. The Las Vegas Convention Center and Venetian Expo can draw in 20,000 or more attendees, so the events can be very large. Of course, not every expo brings in that many people, so take some time to look at previous years’ numbers in advance. Knowing the number of people to expect makes it easier to purchase the correct amount of swag, so you don’t waste money buying too much or miss out on marketing opportunities by having too little.
Now that you know a few of the top factors to consider when purchasing swag for your event, we can get into the fun part: choosing which items to offer. You don’t have to stick to just one product; in fact, having a few different options is a great way to cater to a large, diverse group of people.
The Best Type of Swag to Offer in Las Vegas
Tech Gear
In today’s world, everyone is tied to technology; whether it’s a phone, laptop, tablet, or computer, it’s a safe bet that they have an electronic device with them. Offering tech gear is a sure-fire way to attract attendees and ensure they receive an item they’ll use again and again. Some of the top options include:
- MagSafe-compatible phone holders
- Cable organizers
- Power banks
- Charging cables
- Phone or tablet covers
- Headphones
Putting your logo on these swag items is the perfect way to promote your brand while providing customers with useful gear. They’re also lightweight and compact, making them easy to fit in purses, bags, and luggage.
Desert-Friendly Products
As we mentioned earlier, Las Vegas is a desert and can reach incredibly hot temperatures. Choosing heat-resistant materials and desert-friendly products ensures attendees can use the items you offer. Some of the top choices include:
- Reusable water bottles
- SPF lip balm
- Lotion
- Hand sanitizer
- Sunglasses
- Hats
- Umbrellas
Attendees can use these products year-round, making them the perfect swag choice. Plus, they’re small and compact, so they can take them everywhere they go, ensuring your business gets the best promotion possible.
Wearables
Everyone loves wearable swag, which is why they tend to be very popular at conventions. offering branded merchandise attendees can wear is a great way to build brand recognition. You can choose to order your branded products beforehand or set up live event personalization. On-site personalization is the perfect way to make your booth stand out, since it turns it into an immersive experience guests love. They get to choose their designs and watch as they’re created in front of their eyes, boosting the chances that they’ll wear them again and again. Some of the top wearables include:
- T-shirts
- Hats
- Socks
- Sweatshirts
- Polo shirts
- Shoes
Whether you choose to purchase branded clothing beforehand or offer live event personalization at the convention, you can’t go wrong with wearables as your swag of choice!
Tote Bags
Everyone, regardless of gender, loves receiving a good tote bag. They’re incredibly convenient, lightweight, and easy to take along wherever you go. Plus, tote bags give attendees something to carry any literature they collect at the show. Quality tote bags are an item guests will use for years, taking them to the store or while traveling. They’re also perfect for branding since they offer ample space to place your logo for everyone can see. Choose a budget-friendly but durable fabric like canvas for eco-friendly, long-lasting swag that attendees are sure to love!
Choosing the right trade show saw for Las Vegas conventions can mean the difference between a product attendees love and one they forget. Digital Events is proud to offer top-quality personalization that turns everyday swag into a bespoke gift attendees will cherish for years. The process is simple: just choose your product, select your customization, and wow your guests. That’s it! Digital Events is the global leader of live event personalization services, turning your booth into an unforgettable interactive experience. Choose from a wide range of services, including:
- Laser engraving
- Embroidery stitching
- Garment printing
- Product printing
- Shoe customization
- Temporary tattoos
- Heat transfers
- Custom patches
- And more!
Build brand loyalty and increase engagement through top-quality customization with Digital Events.
