Products become infinitely more valuable when they’re linked to an experience. Granting your attendees the pleasure of seeing their customized merchandise being brought to life is an excellent way to upgrade both corporate and personal events.

What is Onsite Product Customization?

Customization of products can be achieved through techniques like screen printing and embroidery. Onsite product customization simply means that the personalization is carried out in real time at an event. Some of the most well-loved forms of onsite product customization include onsite t-shirt printing, event embroidery, and onsite laser engraving.

What Events can Benefit From Onsite Product Customization?

Onsite customization can bring value to many private and corporate events, including:¹

• Conferences and trade shows
• Sporting events
• Music festivals and concerts
• Weddings, birthdays, and other celebrations

What Methods can be Used for Onsite Customization of Products?

Thanks to contemporary technologies, a great selection of product customization methods can now be carried out onsite at events. Here’s an overview of our most popular options to help you decide on the ideal approach for your next tradeshow, conference, or personal event.

Onsite Screen Printing

Onsite screen printing, which involves using a stencil to apply ink onto a garment, is a brilliant and cost-effective way to capture vibrant colors and intricate designs. Screen printing can be used on a range of fabrics, and onsite t-shirt printing is a particularly popular product customization option. Printed designs are lightweight, so this technique is perfect for personalizing products made from delicate fabrics like silk.

Onsite Embroidery

Event embroidery oozes class. By adding texture and dimension, it gives products a truly elevated and deluxe feel. Embroidery is extremely durable, and lends itself to the personalization of luxury apparel. Another key benefit of this technique is that it can be used on many fabrics unsuitable for screen printing (e.g., apparel items that can’t be flattened).

Onsite Laser Engraving

Onsite laser engraving is a precise technique often used to customize materials like metals and plastics. This method is great for personalizing gifts and corporate merchandise like water bottles, glassware, mugs, pens, and keyrings.

What are the Benefits of Live Product Customization?

Offering onsite product customization adds an element of novelty, creativity, and interactivity to any event. While the specific benefits depend on the goals and nature of the event, it’s always a great way to foster feelings of exclusivity, care, and personal connection.

Key Benefits of Onsite Product Customization at Corporate Events

Cost-effective Advertising That Lasts

Branded products are a simple and effective way to boost publicity and increase brand awareness. After all, a person wearing a t-shirt or hat, or carrying a bag displaying your logo becomes a free, moving billboard for your company.² Offering customized merchandise at an event provides extra incentive for attendees to take your products home and use them for weeks, months, or even years.

Committing Your Brand to Memory

Offering an interactive experience at a trade show or other corporate event will distinguish you from the competition. Taking home a branded product can also serve as a strong reminder for attendees to circle back to your company and make a purchase. Guests at corporate events typically network with a huge number of businesses and individuals. With a personalized physical item in hand to remind them of you, your brand is much less likely to get lost in the fold.

Increase Brand Loyalty

Research has shown that customers who receive branded merchandise are 75% more likely to buy from the same company again, and 80% of customers are more likely to recommend a brand or service after receiving merchandise.³ It’s also been found that adding product customization into the mix can increase brand loyalty even more.⁴ It makes sense; while many brands offer branded merchandise and apparel, customization can transform any piece into a unique keepsake.

Key Benefits of Onsite Product Customization at Personal Events

Offer One-of-a-kind Mementos

Onsite product personalization is a fabulous and unique way to provide your guests with a beautiful memento of your special occasion. Whether it’s a wedding, birthday, or another important celebration, customized merchandise will serve as a meaningful and extra-special reminder of the experience for many years to come.

Combines Entertainment With Memorabilia

People love displays of creativity, and onsite item customization is a truly unique entertainment idea. Watching the fascinating product customization process in real time is a great way to get your guests mingling and talking.

Why Choose Sunny Side Ink to Create Customized Merchandise at Your Next Event?

Whether you’re attending a trade show, hosting a music festival or concert, or organizing a personal celebration, Sunny Side Ink is here to elevate your event. Offering a range of techniques for customization of products, including onsite t-shirt printing, onsite embroidery, and onsite laser engraving, we’ll tailor your service to meet your specific needs and goals.

Still unsure which onsite product customization approach to choose for your next event? Contact us today to find out more, and discover why we’re a Las Vegas industry leader.

Sources

• https://www.digitaleventsinc.com/onsite-events/
• https://www.hypebranding.co.uk/benefits-of-promotional-merchandise
• https://www.brandaddition.com/insights/the-roi-of-branded-merchandise-unveiling-its-impact-and-measurement-pmz4w
• https://configureid.com/work/franklin-sports/

Keywords

Provided in Brief

• Onsite laser engraving (x4)
• Onsite t-shirt printing (x3)
• Onsite embroidery (x2)
• Event embroidery (x2)

Selected via Keyword Research