Are you hosting or attending an event and searching for ways to make your company stand out? Don’t waste your time with run-of-the-mill ideas; you need something that’s personal and entertaining. That’s where live embroidery activations come in. Live embroidery is when you hire a company to embroider customized versions of your logo onto their chosen apparel and accessories. It’s a fun and exciting way to build excitement around your brand and promote it, completely passively. But how do live embroidery activations work? This simple step-by-step guide will break down the process.
What Is Live Embroidery Activation?
Live embroidery activations are when a company attends your event and sets up a booth where they offer on-site embroidery. They bring their own equipment, gear, and apparel, and attendees can choose from a range of embroidery options. The guests can select their own font, thread color, and more, and watch in amazement as your logo is brought to life right before their eyes. It does take some pre-event planning, since you’ll need to send the company your logo beforehand so they can digitize it, and choose the type of gear you will offer, like hats, totes, jackets, and shirts. However, there’s still a ton of flexibility and customization options for attendees.
Why Choose Live Embroidery Activation?
Companies looking to stand out from the crowd and build their brand identity know how important it is to embrace unique and memorable marketing opportunities. Live embroidery activation is an excellent option. As an interactive experience, it’s so much more than just another booth at an event. It gets attendees excited about your business, and, since they customize your logo themselves, increases the chance that they’ll actually use it! Here are a few of the top reasons why smart businesses choose live embroidery activation.
Creates unique, one-of-a-kind merchandise
Let’s face it, people love merchandise. That’s why it seems like everyone from influencers to celebrities are designing and promoting their own merch. Live embroidery transforms everyday gear into premium merchandise, giving it an artisanal feel with customizable colors, fonts, and text. No two pieces are exactly the same, making them highly sought after and unique.
Draws a crowd
As a business owner, you know how important it is to get people interested and excited about your offerings. Live embroidery booths do just that. The interactive nature of these activations makes them a crowd favorite, drawing incurious onlookers. The more people it attracts, the better your business is promoted.
Fosters brand loyalty
When you design something yourself, whether it’s a bag, shirt, hat, or even socks, you feel a sense of camaraderie to the brand it’s connected to. Live embroidery helps build a stronger connection between guests and your business, strengthening their brand loyalty.
Creates a memorable experience
Many people at events or conferences attend numerous throughout the year. Standing out can be a real challenge, especially since they’ll see many of the same booths again and again. Live embroidery is a ton of fun, making it a memorable addition. When guests remember your brand, they’re more likely to use it and encourage others to try it as well.
Provides free marketing
Successful business owners know the power marketing has to make or break a company. Live embroidery is so much more than simple entertainment; it’s the perfect passive marketing strategy. Since attendees are excited about their embroidered creations, they’re much more likely to wear them on a daily basis. That means your brand is on display for the world to see without any effort on your part. It’s also a great way to increase your social media presence as people share the activation and the end result. You can even ask them to tag you on their posts, driving organic traffic and boosting business.
How Live Embroidery Activations Work
Now that you know what live embroidery activations are and why they’re so beneficial to your business, it’s time to discuss how the process works. It’s very straightforward and doesn’t require a lot of space, which is why it’s a popular choice for conferences and events. Here is the step-by-step process of what to expect during your live embroidery activation exhibit.
Step 1 – Pre-Event Planning
Before your event, you’ll connect with the live embroidery company to discuss your expectations for the event. During this time, the company will digitize the specific designs and brand logos you plan to offer as well as determine the placement options, fonts, garments, and thread colors that will be used. On the day of the event, the company will arrive and set up its booth. They bring everything needed for the embroidery process, including a professional embroidery machine and all the materials needed to create unique and customized apparel.
Step 2 – The Embroidery Process
Once the event starts, guests can visit the live embroidery activation booth and choose the item they’d like customized. The personalization options are virtually endless and can include your logo or design, their name, and the color of their choosing. This process is either done by the attendant or remotely on a touchscreen. Once the guest is done creating their design, the professional embroiderer gets to work making their creation. They’ll hoop the item, then complete the stitching in real-time as the guest watches. Once the sewing is done, the embroiderer trims and prepares it, then gives it back to the guest. The entire process only takes a few minutes, so everyone has a chance to experience the fun and take home their own customized souvenir.
Step 3 – Tear Down
Once your event ends, the embroidery company tears down its booth and heads out. That’s it! You don’t have to worry about an extensive cleanup; instead, you can focus on the success of your event!
How to choose a good live embroidery company?
Choosing an experienced and professional live embroidery company to attend your event is crucial for ensuring your guests receive top-quality souvenirs. There are a few factors to consider like:
- Their portfolio – Examine their past work so you can see the quality of their embroidered items.
- Accessory offerings – You’ll want to use a company that offers numerous embroidered accessory options like hats, tote bags, shirts, and more. It’s also important that they have a large selection of customizable offerings, like different thread colors, fonts, and designs.
- Customer reviews – Customer reviews and ratings are one of the best ways to determine if you should use a company. Don’t be afraid to do a bit of research and ask around. It’s the best way to get a truthful review of the company’s professionalism and overall quality.
- Consider customer service – A company’s customer service can make or break your experience, so it should be a top consideration. You’ll want to use an embroidery company that is responsive and happy to help and answer any questions you may have. Their level of communication and commitment to service is an excellent indicator of what you could expect when they interact with your event attendees.
- Ask about pricing – In business, the lowest price isn’t always the best option, since you generally get what you pay for. Compare pricing between companies and choose one that best aligns with your budget. You should also ask if they have minimum order requirements, whether they allow you to use your own logo or if you have to choose designs from their own design catalogue, and if they have the right equipment to handle all of your embroidery needs.
As you can see, live embroidery activation is one of the best ways to promote your brand while entertaining your guests. The extensive customization options and on-site sewing are exciting and sure to be a hit for everyone involved. Don’t waste time on boring and basic displays; wow attendees with unforgettable creations that bring their creativity to life while promoting your business. Sunny Side Ink is a proud veteran-owned business, offering professional live embroidery for your next event. Choose from a large selection of merchandise options, including hats, tote bags, hoodies, t-shirts, and more, with numerous design options. Build your brand identity and boost loyalty with custom embroidery designs from the most trusted on-site embroidery experts, Sunny Side Ink.
FAQ
What sells most in embroidery?
When choosing the merchandise to offer in your live embroidery activation, you’ll want to select popular embroidered items. These include caps, t-shirts, bags, hoodies and sweatshirts, socks, towels, and bucket hats.
How to make corporate events fun?
Making a corporate event fun is the key to creating a memorable gathering, but it can be challenging. To ensure guests have a great time, set up unique booths like live embroidery activation, which combine an interactive activity with a unique souvenir.
Is live embroidery good for events?
Yes, live embroidery activations are an excellent addition to any event. Since they’re interactive, they’re a crowd favorite, and the seemingly endless embroidered customization options are a great way to promote your brand.
