Let’s face it: standing out in a city as busy as Las Vegas is a challenge for any business, since potential customers are constantly inundated with ads and marketing. You want to take advantage of the many events and trade shows, but with so much competition, it can seem nearly impossible. Fortunately, there is one way to grab attention that is sure to set you apart from the rest: live printing. Live printing is one of the most exciting, entertaining, and downright fun ways to promote your business. It’s proven to attract customers and provides free ongoing marketing—talk about a win-win! But what is live marketing, and why is it the top choice for savvy companies looking to take their business to the next level? For the answer to those questions and more, just keep reading.
What is Live Printing?
Live printing is an on-demand, on-site printing service where personalized merchandise is created in front of an audience in real time. Customers can choose from a range of merchandise options, including tote bags, T-shirts, backpacks, socks, and more, and watch as their own design is added in front of their eyes. Las Vegas is known for its spectacular shows and entertainment, and live printing plays into the fun. There’s no waiting for days or weeks for the finished product; stunning, top-quality items are complete and ready for your customer to take
home in just minutes!
Why Live Printing Las Vegas is a Winning Strategy
It’s no surprise that Las Vegas is often considered the world’s convention capital. Over 40 million people visit the city to attend more than 22,000 events and trade shows, making it a prime place to promote your business. Of those 40 million visitors, over 6 million are eager to explore new things and discover brands they may not have known before. There’s no other place on earth with such a great opportunity for successful brand activations that turn attendees into loyal customers.
The concept behind live printing is simple: offer personalized merch to customers that translates to real value for your business. Think about it: how often do you get the chance to truly connect with an audience of eager and willing participants who want to support you? Event and
convention attendees are looking for the next great thing that captures their attention and makes their lives better. With live printing, your business has the chance to fill that roll. You don’t have to settle for passive advertising that you hope works; you’re there connecting with potential customers, showing them the face behind the business, and creating real connections that matter. When visitors walk away from your booth, they’ll be excited about the adventure they just experienced and will want to tell others all about it. Plus, as they wear their personalized merch, you’ll get free ongoing marketing that’s worn proudly because it was custom-made.
Popular Events for Live Printing
As we mentioned earlier, Las Vegas is home to countless events throughout the year that are perfect for live printing. Let’s take a look at some of the options for your business.
SEMA Show – 160,000+ Attendees
The SEMA Show is one of the largest, most anticipated trade shows on the planet. The trade-only event welcomes thousands of attendees all looking to discover the latest innovative products, one-of-a-kind exhibitions, and upcoming vehicle trends. It’s also one of the best places to connect with customers and network with the best in the business.
CES
The Consumer Electronics Show (CES) – 180,000+ Attendees
The CES is one of the most anticipated CES tech events of the year, where countless companies unveil their newest innovations. Attendees look forward to the interactive and immersive presentations and discovering new and exciting brands.
MAGIC Las Vegas – 17,000+ Attendees
MAGIC Las Vegas is the region’s largest fashion event, where over 800 brands come together to showcase the latest trends and styles. Over 80 countries are represented, making it an exceptional opportunity to connect with others in the industry and build brand excitement and loyalty.
Types of Live Printing and On-Demand Brand Activations
As you can see, live printing at any of Las Vegas’s events is the best way to promote and grow your business. But did you know there’s multiple on-site custom brand activations available? That’s right, there’s numerous ways to grab attention and get customers excited about your business. Let’s explore some of the most popular options below.
Live Embroidery
There’s nothing quite as beautiful and timeless as embroidery. It adds instant elegance and quality and is a sure way to impress customers. Embroidery may look like it takes days to complete, but with a live embroidery exhibition, you can create unforgettable personalized items in no time. Attendees can choose to embroider a range of products, including bags, polo shirts, and more, with their favorite designs. They’ll watch in awe as their vision comes to life, marveling at every stitch.
Live Screen Printing
Live screen printing is one of the most popular live printing methods thanks to its versatility and speed. You can quickly print personalized designs that are vibrant, detailed, and truly unforgettable. Since live screen printing is so versatile, you can choose to use a range of merchandise, including:
- T-shirts
- Tote Bags
- Pants
- Socks
- And more!
Live screen printing is perfect for colorful and detailed prints since it captures even the most intricate designs. Plus, it’s a ton of fun to watch and provides attendees with an almost instant souvenir they’re sure to love.
Laser Engraving
Laser engraving is a brand activation that instantly sets your business apart. It instantly elevates any product and is perfect when you’re trying to stand out from the crowd. You can engrave different products, including water bottles, shoes, wood, and glass, right in front of your customer, getting them involved with the process for added engagement.
Temporary Tattoos
One of the most fun and memorable live printing options is by far temporary tattoos. Your customers can design their own tattoo and watch as it’s brought to life in front of their eyes. They last up to three days and are a great way to promote your business with a product that’s truly unique. Temporary tattoos bring out the child in everyone, making them a hit at every event.
Heat Transfers
Custom swag is what Las Vegas trade shows, events, and conventions are all about. Heat transfers let your guests create personalized clothing that stands out. Instantly add pins, vinyl, and bling to their favorite designs and watch as their eyes light up. With high-quality, long-lasting heat transfers, your customers can leave the event in style!
After the Event: Live Printing for Every Occasion
While there’s no denying that live printing is the perfect choice for Las Vegas trade shows and conferences, its appeal doesn’t stop there. You can use on-site activations at a range of events, including:
- Concerts and festivals
- Retail activations and store pop-ups
- Summits and conferences
- Incentive events and conferences
- Fan and sports activations
- Product launches
Using Live Printing for Your Next Event
Using live printing at your next event is simple and only takes a few steps. You can make a lasting impact and get customers excited about your business with this unique activation. How does it work?
Step 1 – Choose your product
At Sunny Side Ink, we’re excited to help you create an unforgettable experience that customers can’t get enough of. To get started, visit our Product page and choose from our wide selection of bespoke products, or let us know a specific item you have in mind, and we’ll source it for you!
Step 2 – Offer a service
We’re proud to offer a wide range of services that turn ordinary items into custom souvenirs and gifts. Browse our On-Site Services page to choose the perfect interactive activation for your event.
Step 3 – Enjoy an experience
We know that every event is unique, which is why we have numerous experience options to make it as memorable as possible. Head over to our Experiences page and see how we can take your event to the next level.
Step 4 – Get a quote
Once you have an idea of the on-site activation you’d like to use, simply fill out a quick form, and we’ll get back to you within 60 minutes! Live printing Las Vegas is the secret to building your brand and promoting your business. Take advantage of the exciting opportunity to connect with customers on a deeper level and stand out from the crowd. Sunny Side Ink is the global leader in live, on-site personalization experiences, proudly offering high-quality brand activations for conferences, trade shows, festivals, and more.
